ABout

Erin’s 25+ years of experience, along with her passion and commitment to the world of PR and marketing, began immediately after graduating from Western Kentucky University. As the Broadcast Coordinator and Press Officer of the ESPN X Games at ESPN, Inc., she coordinated media appearances for all staff and participating athletes when the medium of alternative sports was emerging, then exploded into mainstream culture.

She joined The Kentucky Derby Festival as the Director of Publicity and Communications Manager, Kentucky’s and the nation’s largest festival hosting over 70 events each year. Whole Foods Market then enlisted Erin as their Louisville Regional Marketing Specialist, where she planned, supervised, and executed all public relations/media relations, special events, and promotions. Next up, she was Director of Sales at Metromojo, LLC, where her supervision of sales process optimization, lead generation, qualification, contracting, and advertising performance was a notable time when web organizations were in their infancy.

Erin founded in.Mode Marketing in 2010, where her in-depth knowledge of the ever-evolving marketing world is distinguished. Her strategic expertise in communications – Public Relations, Marketing, Crisis Communication, Social media strategy, and Event marketing – enhances the awareness of her diverse client base, which encompasses everything from philanthropy to consumer goods. Erin is also an accomplished speaker and trainer, Erin also has a notable resume of public speaking engagements at keynote marketing-related events throughout the country.